25 James Street New Haven, CT 06513 
Lead Generation
Lead generation is the process of acquiring new leads, while lead management is the process of contacting, qualifying and converting leads into customers. Harty works with our clients to build an integrated multi-channel marketing campaign that includes the following:
  • Profile your best customers: Identify common characteristics in your customers and acquire lists that match this criteria.
  • Build a database to track and maintain all activityTrack all communication with your prospects to best determine the next step in the process to transition them to a customer.
  • Lead Nurturing: Maintain the relationship by utilizing your multi-channel communications strategy.
  • Measure and Improve: Develop internal Best Practices to convert more leads.