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Marketing Campaigns
A Marketing Campaign is typically multi-channel marketing, which is the practice of using multiple channels to reach customers. In addition to allowing businesses to reach customers through different mediums, multi-channel marketing also makes it easy for customers to complete desired conversions on whatever medium they are most comfortable with. Multi-channel marketing lets the user decide, giving them a choice.

While technically multi-channel marketing, at its most basic understanding, is about simply marketing across different channels, the greatest success comes from creating cohesive cross-channel marketing campaigns. This seamless approach to marketing across various channels guides potential customers toward engagement and moves them down the funnel. It has been reported that 72% of consumers prefer an integrated marketing approach, yet some businesses are still hesitant to dive into cross-channel marketing. The key is to avoid the silo mentality – your channel campaigns should be integrated together. Did you know that multi-channel customers spend three to four times more than single-channel customers?  

As you can see from reading about our strategic capabilities, Harty has been helping clients formulate marketing campaigns to achieve great success from utilizing our proven best practices. Let us help you attain your goals for the coming year.